WWDC 2026: Apple Showcases New Developer Tools for Improved App Store Discovery and Marketing

Apple introduced new tools for developers during the keynote presentation of the WWDC 2026, including new ways for them to market their apps and games, discovery and engagement tools, and new ways to offer subscriptions with StoreKit 2, and an updated App Review process. Now, app publishers can present their apps and games on the App Store with creative assets, rich images, and videos, appearing on the product page headers and search results, apart from the “standard” screenshots and page previews.