SRK was hesitant to buy KKR, said Rs 20 cr was a huge part of his savings

Lalit Modi reveals how he convinced Shah Rukh Khan to buy the Kolkata Knight Riders franchise for the IPL. Despite SRK's initial hesitation due to his lack of cricket knowledge and financial concerns, a strategic sponsorship deal with a mobile company allowed him to acquire the team for effectively free, paving the way for the IPL's celebrity-driven success.