Tim Cook Takes Unprecedented Hands-On Role in Apple’s AI Product Strategy Following Intelligence Setbacks and Siri Delays: Reports

Apple CEO Tim Cook has taken personal charge of the company’s AI strategy following development delays. Ahead of WWDC 2026, the focus shifts to an overhauled Siri in iOS 27, powered by Google’s Gemini models. This pivot serves as a critical effort to close the AI gap before Cook transfers leadership to John Ternus later this year.