How Blissclub is betting on engineered fabrics to disrupt India’s apparel market

Blissclub founder Minu Margeret says India’s apparel opportunity lies beyond cotton, with engineered performance fabrics and comfort-led design driving the brand’s growth. From launching with a single leggings product during the pandemic to expanding into menswear and offline retail, Blissclub is betting on technical innovation and consumer-first functionality to build a global comfort brand from India.