ICMR, Gates Foundation launch Rs. 1-Crore challenge to fight anaemia

India's ICMR and Gates Foundation are launching a Rs. 1-crore challenge to create appealing, iron-rich foods for women and girls battling anaemia. The initiative aims to move beyond traditional supplements, seeking innovative, affordable products like fortified snacks and beverages that fit daily diets. This aims to boost consumption and combat the widespread health issue.