Zee appoints Tejkarran Singh Bajaj as Zee5 India business head

Zee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital business and monetization efforts. Bajaj will spearhead the streaming platform's strategy, focusing on content, user engagement, partnerships, and revenue growth. This move signals Zee's commitment to accelerating digital expansion amidst intense market competition.