WWDC 2026: Craig Federighi Explains Apple's Decision to Launch a Siri AI App

Apple introduced a slew of AI features during the keynote address at the Worldwide Developers Conference (WWDC). Part of the Apple Intelligence suite, it announced several upgrades for Siri, the Cupertino-based tech giant’s digital assistant. One of the highlights was the dedicated Siri AI app. The move marked a notable shift in strategy for Apple, with the company previously arguing against building a standalone chatbot experience. The decision was later explained by an Apple executive.