JioHotstar’s TADKA crosses 100 million users as short-form premium content gains traction

JioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in India. Daily watch time has increased significantly, showing strong viewer engagement. TADKA offers vertical, episodic content across various genres. The platform is attracting younger audiences and expanding content creation beyond traditional hubs.